I decided to start a greeting card company because I’ve always had a hard time finding cards to send that aren’t cheesy and annoying. I was already writing words for a living (Hello Giggles, The Dodo, Liberty Project, Bustle and various texts and emails), so writing my own greeting cards was the next logical step. Also, my wife said I should do it — and she's usually right about things.
When we send cards, it makes sense that we would want them to fit our personalities. We’re making an effort to let people know we’re thinking about them, but at the same time, we’re being kind of lazy about it by letting someone else do the writing. So if we’re going to be lazy, we might as well do it right. Right?
And why the name Yellow Grass Greetings, you might be wondering (but probably aren’t wondering)? Good question. Yellow grass sounds super pretty and nice, but when you really think about it, it’s not. Typically, people don’t want dead, ugly grass in their yards. Similarly, when you give someone a greeting card, you’re usually doing it because you like the person a lot (sometimes it’s just obligatory, and that’s fine too). But when you give them a card that’s pretty and nice on the outside, but sarcastic and dead on the inside, it’s kind of like yellow grass. Or something like that. It made sense at the time, you guys.